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ADVERTISING AGE HANDBOOK OF ADVERTISING
AMA HANDBOOK FOR CUSTOMER SATISFACTION
COMMUNICATING GLOBALLY: AN INTEGRATED MARKETING APPROACH (HB)
CYCLES TRENDS & TURNING POINTS: PRACTICAL MARKETING SALES FORECASTING TECHNQUES
NTS’S BUSINESS WRITER’S HANDBOOK: BUSINESS COMMUNICATION FROM A TO Z (PB)
SALES LETTERS THAT SIZZLE: ALL THE HOOKS,LINES & SINKERS YOU’II EVER NEED TO CLO
THE ART OF CAUSE MARKETING: HOW TO USE ADVERTISING TO CHANGE PERSONAL BEHAVIOR &
VALUE-ADDED PUBLIC RELATIONS: THE SECRET WEAPON OF INTEGRATED MARKETING (PB)
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